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Television series Marathons to promote running to 80 countries and 240 million people

a monthly television series dedicated to the coverage of major marathons

2002-11-20

NEW YORK, NY - (November 11) - The ‘Marathons’ television program is now the official broadcast series of AIMS, the Association of International Marathons and Road Races. The joint announcement was made by Hiroaki Chosa, President of AIMS, and Ambrose Salmini, President of Salmini Films, the series producer.

Marathons, a monthly television series dedicated to the coverage of major marathons and road race events from around the world, is broadcast in approximately 80 countries with a reach of 240 million potential viewers. By the end of this year, Salmini Films will further increase its viewer reach to over 125 countries.

“The support and enthusiasm of AIMS, whose membership includes the top marathon and road race events from around the world, will greatly accelerate the worldwide reach of the series and facilitate access to event footage. We’re very excited about teaming with AIMS,” explains Salmini. President of AIMS Hiroaki Chosa comments “Road running is a growing sport but with great competition of opportunities for people’s leisure time it essential that AIMS actively promotes the sport throughout the world. This initiative with its Global reach is one of many ways we are innovatively promoting road running.

“We have always sought an international broadcast partner and the Marathons team provides that,” notes Chosa of AIMS. “The production values of the series are first class and the program’s distribution is growing each month. Combined with the continued growth of event participants in road races around the world, this series will be a great plus for our member races for truly international promotion.” Marathons is now distributed throughout the Fox Sports International network, with outlets throughout Central and South America, Europe, Africa and Asia. Each episode of Marathons receives multiple airs on all of Fox’s international outlets.

In the United States, Marathons is now carried by both Fox Sports World and Fox Sports World Espanol. “Now, events in the U.S. can be showcased to a national and international audience. Sponsors, race directors and athletes alike have been extremely responsive to the series,” adds Salmini. Jody Cleveland, Executive Producer of Marathons, notes, “As the only program of its kind, race directors utilize the program as an opportunity to promote their event to a worldwide audience, increase event revenue, extend benefits to their event sponsors, and add value to their AIMS membership.”

Salmini adds, “For program sponsors, Marathons can serve as a global platform to target runners, a desirable consumer audience. Sponsorship also provides an opportunity for companies to leverage their existing participation with road race events, elite athletes, as well as their alliances with trade associations such as AIMS.”

For information on Marathons contact Rick Penque, Ambrose Salmini or Jody Cleveland at Salmini Films at 201-944-5572, or visit sportfilm.com. For information on AIMS visit aims-association.org. or contact Peter McLean AIMS Director of Public Relations Tel: 44-141-357-2516;Mobile: 44-774-037-1909;e-mail:petermclean@pmpr2000.co.uk

Salmini Films is a full service television production and sports marketing firm specializing in active sports. Services include onsite event filming/production, television packaging and distribution, as well as custom videos and video news releases. Salmini Films also provides marketing and sponsorship consultation services for corporations interested in penetrating the active sports marketplace.

Association of International Marathons and Road Races (AIMS) Established in 1982, AIMS was organized to foster and promote road running throughout the world, and serve as an agent with the International Amateur Athletic Federation on all matters relating to international road races. Today, AIMS supports over 150 members in 60 countries including nearly all the worlds premier marathons and many major road races at other distances. AIMS also publishes a monthly magazine entitled Distance Running, distributed worldwide to 400,000 runners participating in AIMS member events.


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